Test

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 3a What is a media conglomerate ? ( 2 )

A Media Conglomerate is a company that owns many other companies that are in different aspects of the media industry e.g: Radio, TV, Video Games. The biggest example of this is Disney.


How does ownership shape the content of newspapers ? Refer to the Mirror and The Times (8)

The mirror is owned by Reach plc. Reach PLC publish over 240 regional newspapers. This relates to curran and Seaton power theory as they say a small number of powerful companies actually control the media industry. 

The times is owned by News UK

The owner of a newspaper can determine its political alignment. 



3c  What has been the impact of recent technologies on all elements of  the newspaper industry   and how has it responded to these challenges ?  Refer to The Mirror and The Times   ( 12)

Recent technology changes like: the internet which allows people upload and access news anywhere they are, Mobile phones which allow people to access the Internet on a device which they always have with them. These changes have impacted the industry since people can access the news on there phone less people are buying printed newspapers. This means the printed industry is less profitable. Less people are buying newspapers as it is now a costly and inconvenient way to get the news instead of the only way which it used to be. People also have other options like television, radio and social media. Newspapers are also an objectively worse way to get the news as the internet can give live updates while newspapers are only printed once a day. The Newspaper industry has responded to these challenges by also switching to provide news online, this is less profitable but different companies find different ways to make money. The times  put most of there content behind a monthly subscription to get money, this makes the consumer actually make a purchase which will turn away some consumers. The mirror pn the other hand uses ads, this won't turn anyone away as everyone can access all the content for free but the ads may be unappealing to consumers.


4a  What is the importance of  fandom in media products ?  Refer to the Assassins Creed franchise to support your points  ( 8 )

Media products that gain a fandom mean that these fans are very likely to be interested in anything else in that series. This makes the idea of sequels more appealing, in the example of assassins creed its creators, Ubisoft, would make more profit developing another assassins creed game which was cost less money then forming a whole new concept for a brand new game. And people that are already fans of assassins creed will already have an interest in this sequel. Fans can also push the franchise further by buying merchandise or even creating their own fan products based around or inspired by the franchise. This relates to Henry jenkins fandom theory that fans construct their social identity arround medias products. This effect has been expanded by the internet allowing people to gather, talk and share thoughts online about media products they are fans of.

4b How is the gaming industry regulated or what are the challenges in this particular industry  ?  (8)

Video game ratings are mandatory under UK law. The Games Rating Authority (GRA) – which is part of the Video Standards Council – rates games using the PEGI system. Games which carry a PEGI 12, 16 or 18 rating cannot be sold or hired to persons below the respective age bar. Even with these laws in a place a challenge that the gaming industry faces is accusations that these products make people violent and people can mimic the action that they commit in games. This is supported by Albert bandura who theorises that media can plant ideas into your mind and audiences acquire attitudes and emotional responses from media products.


5    How important is historical context to media products ? 

Historial context is important to media products as it can explain why certain aspects a media product. For example Tide advert Appeals to the housewife ‘aspirer’ in the 1950’s a clean and perfect home was considered the ideal. The advert shows a aspirational woman as she has make-up and stylised hair that would be desirable in the 1950s. This comes from a time that people had more disposable income after the 2nd world war.The woman in the main image is attractive and happy, the connotation would be if you use Tide you too will be happy. In the 1950s women generally did all of the house work so a product like tide might actually make the woman happier as to women in the 1950s it would be a big time saver. Historical context is important as advert reinforces the stereotypical view of women in the 1950s. Cultivation Theory (Gerbner and Gross) relates to this as adverts like this would reinforce peoples  stereotypes in 1950s


                Refer to your Tide advertising case study.               (7) 


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