PAPER 1 Section B exam questions
a) What is meant by a mainstream film ? [2]
A mainstream film is a film funded and produced by a major film company. They are films with a big budget and are marketed to target a mass audience.
b) Briefly explain what a media conglomerate is. [2]
A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.
c) Explain two features of independent film production. Refer briefly to I, Daniel Blake r to support your points. [6]
Independent films are produced by small production companies meaning they have a small budget and use multiple companies to get funding from, this can be seen in I. Daniel Blake as the director gained funding from many companies due to his reputation.
Independent films have a niche audience and usually have different genres which are usually more realistic
In Question 3(d) you will be rewarded for drawing together knowledge and understanding from across your full course of study, including different areas of the theoretical framework and media contexts.
d) Explain how economic contexts shape mainstream films. Refer to Black Panther to support your points. [15]
Mainstream films have very big budgets, this means they target a mainstream audience in order to make profit. in the case of black panther it had a budget of $200 million and aimed at a mainstream audience. Big budgets mean mainstream films made by massive corporations. Black Panther is made by Disney as they are a company that has enough money to pay for the budget and pay for the marketing of the film. Being a mainstream film with so much money invested in it its main focus and its success crate is to make a big profit for Disney and isn't about making a quality product or being seen as a critical; success even though that is still a goal.
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